Showing posts with label free. Show all posts
Showing posts with label free. Show all posts

Thursday, June 13, 2013

Multiples of Six Audiobook Giveaway!

Enter to Win!

Free Audiobook!
I'm giving away two copies of the recently release audiobook version of my suspense thriller, Multiples of Six! Narrated by the very talented Eddie Frierson, he adds a whole new life to the story. These free copies will be available through Audible.com. While no purchase is necessary, you will be required to create an Audible.com account to receive the free copy. I hope you'll check out the giveaway page over on Facebook. Thanks!

Tuesday, February 28, 2012

To Select - Second Free Run Results

A few weeks ago, I decided that, given the success of my first free run with Amazon's Select program, I'd give it another shot. Being a bit of a pessimist, I was more than a little apprehensive about doing it again. I'd had pretty good success on my first run, but would lightning strike twice for the same book? I learned a lot from my own experience and those of my fellow authors who keep a running thread of stats over on the Kindleboards. There's enough statistics on going free over there to drive you up a wall and back down. My first run had been a single day and was on a Saturday. This meant that the magical 2-3 day post-free sales bump occurred between Monday and Tuesday. My theory was that a free run that occurred on a mid-week day would then land the bump on the weekend, closer to the time when I figured more people would be buying.

I scheduled my second free day on February 22nd. I notified a slew of websites over a week in advance. There are really only two that matter; pixelofink.com (POI) and ereadernewstoday.com (ENT). POI and ENT are bastions of freebie-loving readers. Each site has 200,000+ loyal followers on Facebook and their legend among indie authors grows. They post free books throughout the day on their blogs and Facebook. To be included in these posts can mean the difference between giving away 1,000 and 10,000 copies. And, that can mean the difference between selling 2 dozen copies post-free and selling 200. In my first run, which was only a day, I only managed to have one site mention me, but it was still all I needed for a great 1-day total. I thought, this time, I'm much more prepared. But, there was still the unknown element of going free with the same book for a second time. I'd not heard any results and had no evidence that it would be as successful as the first time.

When I woke up on Wednesday morning, I was a bit dismayed. At 7 AM I had apparently only given away 5 copies. It was more of a slow start than I'd expected. Of course, being home sick from work that day (really!) was of no help...as I was able to watch the numbers on an almost constant basis. By 3 PM, the numbers were respectable and actually better than my first run at the same time: 1181 "freeloads" in the US. My UK and DE numbers were much weaker this go round. I have no explanation for that, except that maybe the Brits and Germans keep their book buying for the weekends. I got picked up by ENT that evening, but by 8:30 PM, I knew my day was not going to be as successful as my first run: 2722. At that point, I had yet to break into the Top 100 Free books on Amazon, something I had determined to be an important milestone. I made an executive decision that night. I was going to add another day and remain free through Thursday. By Friday morning at 3 AM ET, when the switch back to paid should have occurred, I'd given away 6970 copies and stood at #90 in the Top 100 Free. I'd actually been as high as #57 earlier in the day, but the onslaught of new freebies had pushed me down. I was satisfied, but not really thrilled that it had essentially taken two days to do what one had done last time. The best moment had been the realization that someone in France decided to download my book for free; a first for me to have anything from that store.

Now, the last time I'd gone back to paid status, the sales came in fairly quickly. There was no lag. I didn't see a flood of sales, but it had moved along nicely that first day (a Sunday) before really picking up between Monday and Tuesday that week. I made it as high as #742 on the Top Paid list at one point and finished consecutive days in the 800s. Well, I watched my sales number throughout the day and got scared. It barely moved. One sale...maybe two. I thought, the magic is gone. I had been a one and done. The Amazon algorithms had changed and I'd just given away 7000 books for nothing. Then, I took a deep breath and reminded myself that patience was a virtue when it came to this game. Saturday came and all was right with the world. By 7 PM Saturday evening, I'd sold 60 copies and had 5 borrows. On Sunday, I climbed to my highest rank of #1,831 overall paid. Not as high as last time, but not too shabby. It stinks being in a category like Suspense. Lots of competition...lots of good competition (on any given day, the worst book in the Top 100 in Suspense is #1400 overall in the entire store; other categories, some of the more obscure ones mind you, can have folks who are ranked as high as #20,000).

Not sure if this is legible as is, but it's supposed to show my last month of sales activity. Click to enlarge.


It's now Tuesday night and I've been back to paid for 5 days. I've sold a total of 169 copies and had 13 borrows in the US. I've had no paid sales in the UK this time round and saw very little action at all in the German store. Nowhere near as successful as my first attempt, but I still consider it a success. Still sold more books in five days than all of last year, so there must be something to this. I've now sold 377 copies of my book in the month of February and have 73 borrows. That follows up 201 and 12, respectively, in January. 578 and 85...not too shabby. Sure, I had to give away 14,000 copies, but c'mon!

Things I've learned:

1. A POI or ENT mention is critical to success. It's as simple as that. Yes, you might reach a few thousand "freeloads" without them, but to really get the big push, you need their quick access to heavy firepower. Hundreds of thousands of readers all itching to pick up free books...even if they never intend to read them. I think POI needs upwards of 3 weeks' advance notice now...and even that may not guarantee you a spot. I've given them 4 weeks for my next free day.

2. Reaching the Top 100 Free is a necessity. If you're close and you were only going free for a day, book a second day so you get there. If you're already there on your first day, keep going! The higher you climb free, the more you'll get into the Amazon algorithms and, subsequently, the more you'll be seen afterward.

3. There is little you can do to control what happens on your free day. Just roll with it. What happens happens. It's not a personal affront to you or your book...really. Deep breaths. Remember, you have 5 free days and after 90 days, you can get out of Select if you're really not that happy with it.

4. There is nothing more addicting than having the ability to see your sales updated in real time. It's an awful, wonderful, horribly fascinating and terrifying thing, but you already knew that.

5. Everyone has a different experience. Some folks have gone free and struggled to give away 500 books one time, then turned around and gave away 5000 their next. It's a process. Give it a chance. Be patient with it if you can. It can and has worked for many.

So far, I'm happy with the Select system. It's worked for me. I think it's the ideal mechanism for promoting a first-in-series book. But, at the same time, I don't think I'll be enrolling books 2 and 3 in the trilogy. We'll see though. Now that I have two runs under my belt, I'm trying to apply everything I know for the last free run of my first Select 90 days. I'll keep you posted. ;)

Wednesday, February 1, 2012

To Select or To Not Select, That's the Question - Revisited...Again

BEWARE! LARGE AMOUNTS OF STATS AHEAD! Ok, so you might have perused my previous post on the subject of Amazon's new KDP Select program. Well, I folded and joined the club. Here's my experience...

I decided to use a single day to test the waters. You might remember that being part of Select gives you 5 every 90 days of exclusivity. My intention was to pad my readership with a freebie day prior to releasing the sequel. Then, once the sequel is ready, I would have free days with the first book 4 more times to help move the second book. After reviewing many results on one of my favorite online haunts (kindleboards.com), I was a little wary about going free for only one day. The results seemed to be a bit of a mixed bag. But, I figured, if things weren't going as planned, I could always jump in and add an extra day.

So, let's lay some pre-free groundwork. On the evening of January the 27th, my book was approaching a ranking of #300,000 in the Amazon store and had sold a whopping 5 copies for the entire month of January. What's worse is that those 5 copies were sold in the first week. Oh, and no Select members had borrowed my book. Yeah, not so hot.

The book went free at ~3 AM EST on the 28th.

I woke up late and checked my numbers:

10 AM EST
Amazon US
Best Sellers Rank: #1,861 Free in Kindle Store
#57 in Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Mystery & Thrillers > Thrillers > Suspense
274 "sales"

Amazon UK
Best Sellers Rank: #351 Free in Kindle Store
#25 in Kindle Store > Books > Fiction > Crime, Thrillers & Mystery > Thrillers > Suspense
75 "sales"

Amazon DE (Germany)
Bestseller-Rang: #395 Kostenfrei in Kindle-Shop (Siehe Top 100 - Kostenfrei in Kindle-Shop)
Nr. 5 in Kindle-Shop > eBooks > Fremdsprachige eBooks > Englisch > Krimis & Thriller > Thriller > Spannung
14 "sales"

I was pretty geeked to see that some German customers had picked up the book. Though I've had a couple sales in the UK in the past, I'd never touched the German market. I was also kinda surprised to see that almost 300 people had picked up the book. Not that I was being a pessimist, but I had tried desperately to keep my expectations in check. There were stories about people giving away +10k in a day, that were only slightly tempered by the stories of folks who'd only managed to give away 500. I think that was the goal in my head. 500 additional readers is nothing to sneeze at. It was hard to not check throughout the day, but I won't bore you with too much minutiae (postscript edit: I lie...minutiae to follow). My numbers climbed steadily throughout the day at about 100 copies per hour. By 5 PM, this is what it looked like:

Amazon US
Best Sellers Rank: #298 Free in Kindle Store (See Top 100 Free in Kindle Store)
#18 in Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Mystery & Thrillers > Thrillers > Suspense
918 "sales"

Amazon UK
Bestsellers Rank: #182 Free in Kindle Store (See Top 100 Free in Kindle Store)
#13 in Kindle Store > Books > Fiction > Crime, Thrillers & Mystery > Thrillers > Suspense
188 "sales"

Amazon DE
Bestseller-Rang: #384 Kostenfrei in Kindle-Shop (Siehe Top 100 - Kostenfrei in Kindle-Shop)
Nr. 3 in Kindle-Shop > eBooks > Fremdsprachige eBooks > Englisch > Krimis & Thriller > Thriller > Spannung
23 "sales"

Not too shabby. As you can tell, it doesn't take as much to climb the UK and DE ranks, as there aren't as many transactions happening in those stores. So, at this point, I was pretty darned happy. I'd given away almost one thousand copies of my book. I hadn't seen nothing...anything...erm...you know what I mean. Lightning struck. One of the more popular websites that lists free books sent out a Facebook post with my book as their "cover" image. They have over 170,000 followers on Facebook just waiting for freebies. I suddenly went from 100 copies an hour to ~26/minute.

  • 6:00     2498 copies
  • 7:00     3186
  • 8:00     3919
  • 9:00     4466
  • 11:30   5788
This was the last time point for which I recorded the ranking:
Amazon Best Sellers Rank: #46 Free in Kindle Store (See Top 100 Free in Kindle Store)
#6 in Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Mystery & Thrillers > Thrillers > Suspense

It might have gone higher, but I wasn't that desperate to stay up to record the data. Which is why, at this point, the data gets a bit fuzzy. According to Amazon, the final number for the 28th was 6681 freebies given away. However, the free promotion doesn't necessarily turn off at 12 AM on the dot. So, the numbers to start on Sunday are a bit fuzzy.

When I first woke up (time unknown), I picked up my phone and checked my ranking (not my sales). Just as I had expected; I had returned to my previous ranking before going free...plus some. Yep, I was at 340,000. YIKES! Quite a let down from the excitement of the day before. I rolled over and went back to bed. By the time I motivated myself to check my numbers, I was pleasantly surprised. The total number for the month of January at 9:30 AM on Sunday morning was 6733, which meant there were some phantom numbers in there that may or may not have been sales. At least a couple were paid sales because my ranking climbed to #40,000 overall in the hour or so since I'd checked. I'd also received my first returns! I assume that these were people who had clicked a link to my book, figured it to still be free and only found out afterward that it wasn't. That's my story and I'm sticking to it.

I then waited for the slow dropoff. The agonizing slide back to where my book "belonged"; wallowing in obscurity in the 100,000 to 200,000 ranking range. It was not to be. Sales came in steadily throughout the day on Sunday; 33 to be precise. It pushed me up to a rank of #2,948 Sunday night.

Ok, then perhaps Monday would prove to be the day of fade. No such "luck"; between Sunday night and Tuesday morning, I sold another 51 copies and got my first Select borrows! The most I had ever sold in one month was ~50. I'd now managed that in one day.

As I post this, early on Wednesday February 1st, a full 72+ hours after going free, I have sold 180+ copies and 15 Select members have borrowed the book (which I'll be compensated for). The book's current rank is:

Amazon Best Sellers Rank: #967 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#82 in Kindle Store > Kindle eBooks > Fiction > Genre Fiction > Mystery & Thrillers > Thrillers > Suspense

I'm there, hanging with the likes of Dean Koontz, Lee Child, and John Locke, even if only for a moment. If there was ever a time for the book to really take off, it's got the best chance it's ever had.

Obviously, in the short term, the results look good. I'm now eclipsing the number of books I sold all of last year (5-1/2 months on sale), in a matter of days. Did I give away a lot? Yep. But, I look at the freebies as going to people who never pay for books. If my gift to them helps me get the book into the hands of folks who are willing to pay the $3, I have no problem with that. And, if perhaps I can get a percentage of those 6700+ freebie folk to actually purchase (God forbid!) the sequel, well...I can dream, can't I?

I'm sure I'll revisit this topic. For someone who has seen just brief glimpses of sales success in the past, it's a potentially strange new world to venture into. I already consider it a large success. I've got pretty lofty goals to be able to call it an overwhelming success, but stranger things have happened. ;)

Saturday, January 28, 2012

To Select or To Not Select, That's the Question - Revisited

Last month, you might remember that I wrote a post debating the merits of getting involved in Amazon's Kindle Select program. I hemmed and hawed about it, but eventually fell victim to a sense of "missing out." So, I pulled my book from B&N and Smashwords (which had, combined, generates <10 sales over the last 3 months) and enrolled it into the Select program. On Saturday, January 28th, I'll be taking advantage of the program's biggest draw; the ability to sell my book for free. I get 5 days out of 90 to do so and I'm testing the waters with a single day this weekend. If you've considered buying my book in th epast, well...now is your chance. No buyer's remorse here. Heck, you don't even have to read it! Just picking up the freebie will help me out immensely. As always, it can be found here on the Amazon US site (it will be free on all Amazon sites, though, so those in the UK, Germany, France, Italy, and Spain will have a fair shot as well). Obviously, the hope is that the "sale" of freebies will propel the book into the upper rankings and result in added real sales when it comes off of free. That's the hope. ;) So, spread the word and pick up a freebie. If you like it, the sequel isn't too far away. After my free run, I'll probably gather some numbers and report on my take on the process next week.  

Tuesday, August 16, 2011

Win An Autographed Copy of Multiples of Six!

Would you like a signed paperback copy of my new book? Just swing on by GoodReads to sign up! If you don't know what GoodReads is, then you're missing out on a wonderful community of readers and writers.

Goodreads Book Giveaway



Multiples of Six by Andy Rane



Multiples of Six


by Andy Rane



Giveaway ends September 30, 2011.

See the giveaway details
at Goodreads.




Enter to win