You Won NaNoWriMo (ie, wrote a book)!? Now What? Part 2

Oi! How the time flies. It's a lame excuse, but work and personal life was just too much over the holidays. I was burnt out. Now, here it is February and it still feels like I'm going 100 mph. Anyway, here's my follow up article to Part 1. So, what follows is the second part of my list of "must haves" for successfully self publishing your first novel.

5. Know Where You Want to Publish

This might seem like a no brainer, but determining where you want to publish ahead of time can save you a lot of headaches down the road.

eBooks

Kindle Direct Publishing (Amazon) - This is an absolute must. They are the largest provider of ebooks in the US, with coverage across the globe as well, and growing
Nook Press (B&N) - Strictly US and UK distribution. Their website is pretty awful and some of the publishing quirks are strange, but it's still got strong name recognition
Kobo Writing Life - Remember Borders Bookstores? Well, this was their Kindle/Nook. Still very popular in Canada
Apple iBookstore - Still haven't jumped head first into the book game, but too big to ignore. Need to have a Mac in order to upload through their service, but there are other options (read on)
eBook Aggregators
Smashwords and draft2digital - Third-party distributors that will, essentially, do the work for you (for a small fee). You submit a single file (formatted to their standards) and they send it out to the various ebook sellers (see above) and then some (eg, Sony, Diesel, Oyster). If you aren't tech savvy, this may be the most logical option, though be warned that Smashwords' formatting requirement may just have you pulling your hair out by the end of the day

Paperbacks

There are many print-on-demand (POD) options out there with CreateSpace and Lightning Source being two of the most popular. Formatting a paperback is very different from formatting an ebook, plus you'll need a different image file. Though both of these services offer create-your-own-cover options, I would recommend asking the artist who created your cover (because bad covers don't sell books, remember?) to create the binding and the back cover as well. It'll cost a little more but, again, well worth the expense. So, you might be asking yourself, "Do I really need a paperback?" Well, do ya punk? ;-) Paperbacks are fun to have and require very little additional expense. It's a tangible token of your accomplishment, they make great gifts, you can use them for marketing at book events (yes, people still buy paperbacks), and believe it or not, folks may even want you to sign it!

6. Build a Platform

Whether you put yourself onto every social media site known to man, or focus your efforts on one, you need to have a place where you can talk to potential customers and colleagues. Create a Facebook page, join Twitter, create a blog, or build a web site. It's important to have a web presence. Personally, I've ventured out to them all and found that I just don't have the time to keep up with all of them. I'm an irregular blogger, an occasional Twitterer, and a fairly faithful Facebooker. Don't even get me started on what an awful Plusser I am (Google+). Even if your book isn't ready to launch, you can build up a fan base. Talk about your writing. Talk about the subject matter. Read other blogs on those subjects and make thoughtful comments.

You too can have a giant too-close-for-comfort face shot on Facebook!

Establishing a platform can build an audience who is willing to listen to what you have to say. Be engaging, start conversations, find a like-minded forum and talk about what interests you. If you become a trusted voice, you may find that folks are willing to help you out when your book launches.

Just don't get overwhelmed. Remember that you're a writer first. Social media can be the biggest "time suck" known to man. Limit yourself to a small time frame every day. Ten minutes here, five minute there, another five minutes to craft a smart response to an article. I recommend picking two social media channels and dedicating yourself to becoming a part of the writing community there. Spamming tweets and Facebook posts about your book will only leave people with a bad taste in their mouth. Make comments, have conversations. They're just people like you.

7. Develop Your Thick Skin
It's going to happen. You're going to put your work out there and someone... some fool... some horse's arse who doesn't know good writing from chicken scratch... will give your pride and joy... your brilliant masterpiece... a nonsensical 1-star review. Be prepared. It happens to the best of us. Deep breath... it'll happen to you too. Go to Amazon and look up the best book you know and you'll find that some snarky troll has slapped it with a 1-star review. Know why? Because they can. Now, are all 1-star reviews the work of trolls? No. But, we're going to pretend that your masterpiece is at least good enough to avoid deserved 1-star reviews.
One of my favorite reviews for my debut novel, Multiples of Six, is a 2-star review. Why? Because it's absolutely honest and well thought out. Plain and simple. You can't argue with the truth. But, that being said, you can't argue with lies in this business either. I can't tell you how many stories I've heard of authors responding to bad reviews. It never ends well for the author. Do yourself a favor... look forward to your first bad review. Cherish it... give it a hug... welcome it into your home... then lock it in the closet and leave it alone. Sure, you may hear it whimper on occasion, but don't be tempted to respond. It'll never go away, but you can only hurt yourself by trying to "fix" it.

8. Get a Head Start on Book #2
Nothing sells a book like another book. I wish I had followed this advice. Apparently, I just didn't have enough of a head start (what can I say, I write my thrillers slowly)! If you're writing a series, it's essential to have that second book ready to come out on the heels of first. If your're not sure you can write the next one quickly enough, you may want to consider holding off until #2 is ready to go. Yes, you heard me... hold off. You'll thank me. In this day and age of quick publication, readers no longer have to wait years to get their favorite (self-pubbed) author's next book. Sometimes, it's as little as a couple months. Russel Blake is cranking them out every six weeks! Sure, we can't all be that prolific... or anywhere near that prolific in some cases, but we can glean from that an important point; if a reader likes book #1, they like to know that they can pick up book #2 right away. Of course, this isn't just for series. This carries over to stand-alone books as well. So, what are you doing reading this? Get back to work!

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I hope you enjoyed my list of what you need to self-publish. Again, I'll reiterate that this is not a comprehensive list and that monetary success with self-publishing is never guaranteed. However, if you've got these things set, you'll be well on your way to self-publishing the best book you possibly can.

What do you think? Agree? Disagree? Am I missing something? Please feel free to post questions or comments on any of these topics below. Thanks! :)

You Won NaNoWriMo (ie, wrote a book)!? Now What? Part 1

So, you're on your way to finishing National Novel Writing Month with a completed manuscript (or already have one). Congratulations! It's quite an accomplishment to finish a novel. Now, the real work begins. Editing, revising, having "real" people read it. Getting it into shape to be published. If you're on the road to traditional publication, my usefulness probably ends here. Good luck to you. If your book ever gets published, I look forward to seeing it on a shelf in a bookstore several years from now (if bookstores are still around). I'm for independent publishing. And what follows is the first part of my list of "must haves" for successfully self publishing your novel. So, here goes...

1. A Finished Novel
Ok, this might seem obvious, but you'd be amazed the time some people waste looking into how to publish when they haven't even finished the story yet! If your manuscript is incomplete, you're not ready to be reading this list! And even if you think you're ready, you might not be. Story finished? You have my permission to read on. Not finished? Get back at it!

2. Honest Feedback
Yep, it's time to seek out some people who aren't your Mom, Dad, Sister, best friend, grandma, etc. Honest feedback is what can really take your writing to the next level. Let's face it, we all get a little blinded to our own writing. It's perfect in our mind and, obviously, what we've put on paper (or screen) is just as perfect. Errr... probably not. So, find a writer friend, a writing group, go out and seek people who are writers (or regular readers of your genre) who are willing to be brutally honest. Even if it hurts, it's an important part of the writing process. Guess what? If you're planning on publishing, you'll get that feedback one way or another. And, personally, I'd much rather have the feedback offline than online for the world to see.

If you can afford it, I highly recommend hiring a professional editor. Even a simple copy edit from professional eyes can make the world of difference. Your readers will thank you. However, be prepared for a bit of sticker shock. A simple edit of a 60k word novel will run you upwards of $500... and that's without really looking at content. Shop around. Preditors & Editors is a good place to start.

3. A Professionally Designed Cover*
*Unless you're an amazing artist with mad Illustrator/InDesign skills

What to not do...

Despite the wisdom of "don't judge a book by its cover," we all do it anyway. With the ease of self-publishing, it can be tempting to make your own or have that "nephew who knows computers" slap something together for you. Don't do it! If you invest any money in publishing your book, make it the book cover. You can get a professionally made cover for as little as $50 (for non-exclusive artwork) and ~$200 and up for custom work. It can make all the difference. And, while I could go on forever about what to not do (see image at right), I have a couple of pet peeves that stand out in what you should do when designing your book cover.

• Big text for all! Your name should be as prominent as the title of the book. Most readers remember the author's name, not necessarily the book title. Make it big
• Use bold colors or striking contrasts. Your book needs to stand out from the crowd. Avoid bland and vague
• Make sure you can still get the gist of the cover when it's super small. Remember, Amazon uses thumbnails that are no bigger than 1"x 1.5" depending on the screen and some people are using B&W Kindles (the horror!). It should scale well and be clear
• If you're going to use artwork, make sure it tells the right story. Readers notice these things. If there's a picture of a desert on your cover, your main character better be hopping camels through the sand (or something like it) or you'll hear about it. A recent example of this was a traditionally published book that had a dog prominently on the cover. Turned out the dog had very little to do with the story

4. A Properly Formatted Manuscript

No one wants to read
                   a poorly formatted                               BOok.

See what I did there? Believe it or not, this is how your book can look if you're not careful. If you're familiar with Microsoft Word, you shouldn't have a hard time. But, if Word seems like it's been written in a foreign language, you might want to seek out help. There are people out there who will format your book for epublication for a nominal fee. Anything over $50 is pushing it. That might seem like a lot, but again, if it's the difference between people making it through your book or returning it because they couldn't get past the formatting errors, the investment is worthwhile. Most epub sites (Kindle Direct Publishing, Nook Press, etc.) have instructions on how to format. Smashwords, which is a mass distribution site has what they call "The Meat Grinder." It takes your manuscript and turns it into whatever format is needed. It's a very strict process, so if there are mistakes, they'll flag it and notify you before allowing it to be published.

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We're half way there!

Be sure to check out Part 2 of my You Won NaNoWriMo (ie, wrote a book)!? Now What? series!

What do you think so far? Agree? Disagree? Please feel free to post questions on any of these topics below. Thanks! :)