Why Cheap Books Won’t Ruin the E-Publishing Industry

Lately, there’s been a bit of a kerfuffle about how 99 cent ebooks are going to ruin the book publishing industry. That, somehow, by introducing thousands of new self-published “authors” to the booming epublishing industry (if you hadn’t heard, Amazon recently reported esales overtaking paper sales for the first time), it’ll take down the industry as a whole. As if the appearance of a cheaper alternative is the death knell of anything! It’s not going to go away, people! It’s just going to change!

As Americans, we are well aware of the introduction of cheaper alternatives. Pick up almost any consumer item on the shelf and you’ll more than likely see “Made in [insert favorite Asian country here].” But, that doesn’t mean you (A) can’t purchase said item, or (B) find that item with a “Made in the USA” label on it (though the label itself might still be made in Japan, but I digress). The same could be said of many consumer items.

Ebook pricing seems to be a rather contentious topic for some ebook authors though. Presently, most traditional (ie, big six publisher) authors ebooks are priced in line with their tangible (paper) publications. I don’t particularly understand buying an ebook for $8.99 when it costs significantly less to produce than a paper version. For nontraditional authors, the price line seems to dip below $3.99. I’ve debated my introductory price for Multiples of Six and feel that $2.99 is a fair starting price to ask. I’ve worked hard on it and I think it’ll be entertaining. But, only those who purchase and read the book can decide whether or not the work is worthy of the price point. And, I hope they’ll take the opportunity to tell me so one way or the other.

However, what seems to be happening of late is a smear fest against authors listing their works for $0.99 (the lowest amount Amazon will accept, other than free). Without reading the work, people are automatically disparaging the authors of these works. They claim they are diluting the virtual bookshelf with 99 cent trash. Now, mind you, they may be right. I’m sure there are plenty of slapped-together, typo-filled, incoherant novels out there, luring in readers with the 99 cent price tag. Hey, who doesn’t like a bargain? But, guess what? Consumers are pretty smart. If you buy something on the cheap, then you expect a certain quality. If the product matches the price point, then who is to complain? The consumer has only shelled out a buck and the author has, essentially, made not claim that their work will be worth more than that. If there is a sense, on the part of the consumer, that they haven’t gotten their money’s worth, rest assured that the author will hear about it.

Let’s think about it in terms of frozen dinners. You’ve got your top of the shelf--ahem--Stouffer’s and Mary Callender’s, then you have your Hungry Man, then you’ve got your Banquet. The Banquet is on sale for 99 cents and the picture looks kinda like the one on the Stouffer’s. You give it a try. You know you can’t expect the Stouffer’s quality--ahem--, but you can’t really complain about spending a buck. Now, either one of two things will happen. The consumer will either realize the error of his ways and never trust another $0.99 frozen meal again or the consumer will be satisfied with what they received in exchange for their money. No, it wasn’t Stouffer’s, but it was adequate and got the job done for a bargain price. Happy customer.

So, ok, get to the point then. The 99 cent price point won’t kill publishing. The influx of crappy writing won’t kill publishing. Consumers are pretty smart cookies (mmm…cookies). Give them what they want at the price they want and they’ll keep coming back. Give them crap and they won’t. And, in the end, the cream will rise to the top as it always does. And, just think, the top will be that much higher with so much more crap underneath!

The Importance of Having a Second Set of Eyes

We've all heard it before; two heads are better than one. I recently put the "final" touches on my novel, Multiples of Six, in order to get it to my final beta readers. Even after having read through it thoroughly, I still found that my early readers had caught things I still missed! The trick is, when you're so close to something like a novel, you can miss the simplest of plot issues.

If you plan on self-publishing a novel, it's imperative that you have beta readers who can be objective. It may also help if they have an eye towards editing as well. The fact is, we can't all afford to pay a professional editor to review our work. But, we all know at least one person who incessantly corrects our speech and/or emails/texts/tweets. Seek those people out as your readers and you won't be sorry. As you're finalizing your novel, the last thing you want to do is avoid objective reviews. If you really don't know anyone who fits this criteria, seek them out! Consider joining a local writing group or make connections through Twitter or Facebook. There are plenty of other writers out there and some are more than willing to help out if the favor is returned.

The important thing to remember is to not go it alone. There are just too many variables that exist in the course of a full length novel. And, you only get one shot at a first impression as a novelist. Though self-publishing does allow for the opportunity to fix your mistakes, you don't want those first readers to be put off by sloppy writing.

Luckily for me, the majority of my final beta read team also happen to be talented editors. I'm looking forward to hearing their comments and getting Multiples of Six published by the end off this month (or early July)!

Cover Art for Multiples of Six

So, I'm very excited to show off the new cover art for Multiples of Six.



I'm really quite pleased with it and its creation certainly makes me feel like everything is coming together. There's something a little egotistical about having your name (even if it is a pseudonym) on a book cover. With the new Web site and the cover art complete, it's just a matter of getting the feedback from my phase 2 beta readers in. I'm still aiming for the end of June for my release. But, if I'm not careful (and diligent with what's required of me) it might slip into July. Not a huge problem, but I would certainly like to have it go live sooner.

Looking forward to working on this book over the next month and wrapping up its publication. Then, the real adventure begins and I get to see if anyone actually wants to read it. ;)

There's No Shortcuts in Writing/Editing

So, I can be a bit disorganized. And, given the fact that Multiples of Six has been…gasp!…7 years in the making…I’ve moved files from one computer to another and created various backup files. So, when I realized this week that I might have been working on a version that was not the most recent, I became a bit dismayed…to say the least.

In my what was supposed to be my “final” revision, I came across a chapter that seemed out of place…then another…and before long, with about 10 chapters to go (out of 40), I was ready to throw it all away. How had I gone back to an older version!? I mean, it had been over a year since I had worked on it (spent writing another novel), but in my mind, at least, it hadn’t been this bad when I left it. Rummaging through some old files, I came across a file that contained all of the chapters of my novel, with a text note to myself: “These chapters are based on the order conceived in the spiral bound notebook with the typewriter on the front.” Knowing that I would have no clue…I had left myself one. Go me.

Now, here’s where it went bad. I stopped the editing process altogether…obsessed with finding said spiral bound notebook that held the magic key to finish my edits. A week went by…ten days...almost two weeks before I finally found "The Holy Grail." This was the answer! This notebook would set me back on track. It held the brilliant reordering that was necessary for the ending to make sense. Hmmm…not so much. Instead, it had new plot conveyances and changed some of the ending to make what I had work, instead of trying to fix what was really wrong. Two weeks of trying to find the easy way out, and I was no better off than when I started. I was working on the most recent version. I had left it in a bit of a shamble and there was no magic notebook containing the solution to my chapter timing issues (which really aren’t that bad…but I do have to cut a couple superfluous scenes).

So, it’s back to reality and back to editing.

Do you have organizational techniques for keeping your files in order? Do you use a particular software for your writing? How do you back up your work?

Managing the Project of Self Publication

Seven weeks to go. I created a self-imposed deadline of the end of June as my publication date for my upcoming novel, Multiples of Six. Now, as that date begins to creep ever closer, I’m finding that I’m encountering many of the delays one experiences in mainstream publishing (I work in medical publishing). And, I guess I shouldn’t really be surprised!

Building a Web Site

When I first went to college, way back in the early 90’s, the Internet was still something of a myth. Only a few had seen it and it seemed like even fewer knew how to get there without help. When I returned to school later in the decade, I was fortunate enough to take a Literature class that introduced me to HTML coding. I took to it like a duck to water at the time, cranking out pages just for the fun of it. Even then, change was in the air. A program called Dreamweaver would take the nuts and bolts programming out of web site design. I lamented the change. There was something satisfying about building something from the ground up, tweaking it offline like an engine in a shop, then taking it for a spin.

Then came a long stretch of time where having an online presence was satisfied by MySpace (who?) and Facebook. I was content to not have anything more than that. But, eventually, in an attempt to spur on my writing, I started a blog. I’d heard about blogging (everyone had one!), but thought it would pass as a fad. Hmmm…not quite...yet. And, though my initial blog was a bit of a failure, it was the first platform I returned to when I decided that it would be important to have an online soap box to stand on and spout from.

And now, as I reach the home stretch of self-publication, I find myself coming full circle. The blog, I feel, just isn’t enough for some people. They need to see a Web site in someone’s name to give credence to their legitimacy. Though I won’t admit a need for this in my own mind, it certainly has a psychological effect when I can click on joesmith.com and lo and behold, there’s Joe Smith. I imagine this might be a generational thing that passes.

The good news is that there are several options out there for someone wanting to build a website. Most sites that offer hosting also offer do-it-yourself web-site building programs as a part of your purchase. For an extra fee, some sites will also build your site for you. Shop around if this is the route you want to go. Remember, for something like an author Web site, where you might not have a ton of extra pages, bigger might not necessarily be better.

However, when you’ve had server space offered for free, you don’t turn it down (yes, that squeaking sound is me). So, now it’s up to me to figure out how to build my new website. I took a look around and found two programs in particular: Kompozer and CoffeeCup both provide feature-rich HTML editors. Of the two, CoffeeCup is a little more refined, but offers fewer editing options (available in their paid version).

Both programs feature tabs that allow you to see the HTML coding and preview what it will looks like online (Komposer also has tabs that show you CSS tagging and the ability to edit on the preview screen). Both come with a couple of simple templates, but you’re probably better off searching for one on the web. There are hundreds of websites out there (do a Google search for free web site template). I think there must be some “start your own business” kit for these sites. Most of the sites look alike and offer free templates next to “premium” designs that make the free ones pale in comparison. Obviously, you get what you pay for. If you want a Flash design element or some other fancy effects, you might need to know more than the basics, and you might need to open up your wallet. But, there are some really good looking, simple designs out there for free.

Getting back into web site design was sluggish at best. Both programs have simplified guides that give you the basics for text placement and image insertion. But, I definitely didn’t want to build from the bottom up. So, I dug around on the internet looking for a template. I think I went cross-eyed the first night. I must have looked through a couple thousand. I wanted something simple, but at the same time, I wanted it to convey my writing style. It was a lot to ask from something I was getting for free.
When I finally chanced upon a design I liked, I downloaded it. Most templates come in a zip form and may include a CSS style file, along with any associated image files. CSS can be a little daunting. Essentially, it makes things in the HTML more streamlined. Gives definition to your coding. Don’t be afraid of it! It might look scary, but it’s actually fairly intuitive, once you figure out what parts need to change (if any). And, best of all, CSS is just a simple text file that you can edit right in Notepad.

You’ll want to open the index file with your software. This should allow you to see the working template. Now, you just have to go in and fill in the blanks, or in most cases, replace the filler text with what you really want on the page. HTML can look like a bunch of gobbledy gook, but Kompozer actually lets you highlight an item on the preview tab, then show you that code in the HTML. Very handy when you’re unsure of what you’re doing.

Though I’m sure there are plenty of websites that will ramble on about how to properly code a web page, I found that the best way to do it is trial and error. Always keep a copy of your original files, in case you mess up. But, play around a little. You’ll be surprised at just how easy it can be with these newer programming tools. That being said, if you type in how do I insert an image into my web page into Google, I’m sure you’ll find plenty of help

As for hosting your page, there are plenty of sites out there (again, just type in web site hosting to Google and I’m sure you’ll get a bunch of hits). One in particular does plenty of advertising without my mentioning it here. Their CEO recently decided to hunt and kill an elephant in Africa. Yeah, not exactly the kind of guy I can get behind. There are plenty of services out there. If you’re looking for relatively cheap domain registration (if, like me, you have server space already available), I suggest 1&1. They charge nothing to register the domain itself, and only a nominal yearly fee to maintain the registration (presently $4.99/yr). That shouldn't break anyone's bank account.

Overall, building a web site shouldn’t drive you crazy. As much as I believe it’s a must, things are changing every day. I don’t believe they are so important that you have to invest hundreds of dollars or hours of your time. It’s important to have the platform, but when it comes down to it, people are going to come for your writing, not because you’ve got a flashy web site. The aim should be to make it a functional and helpful tool for readers to discover more about you and your writing. I'm hoping to have mine wrapped up soon (if www.andyrane.com works, then I've finished!).

Self Publication: The Adventure Begins

Sure, it’s easy enough to say you’ll self publish via ebook. The tools and resources to do so are all at your fingertips. But, what you may not realize is that you’re in for a boatload of work if you plan to be successful. Here are a few things to address before you press the submit button.

This list assumes you’ve got a completed manuscript. I would even go as far as saying this assumes you’re past the second or third draft. It’s a manuscript that’s ready to move forward. It’s one thing to consider what’ll happen when you're done, but don’t let the “what I’ll do when I finish” get in the way of actually finishing.

1. Find some honest readers. Whether it’s a writing group, a book club, or someone you’ve become friendly with through their blog. Your mom, sister, boyfriend, wife, just won’t cut it at this point. Sure, they may give you feedback, but how much are they holding back because they don’t want to hurt your feelings? Now is not the time to seek praise. It’s time to grit your teeth and get some criticism that can improve your book.
   


2. Make friends with an editor. There’re lots of them out there. Trust me…I was one. And, I would have loved if someone had asked me to edit their novel. Now, mind you…if you can’t befriend one, you might just have to pay one. If you have any doubts about your ability to self edit, it will be worth the money. No one wants to read a book filled with typos and poor punctuation.
   


3. Research cover designers. Yep, your ebook still needs a cover. Let’s face it, when browsing in the store, if you don’t know the author, you pick up the book because you were drawn to it by something on the cover. And, even if your release date is still a couple months off, you’ll want to have the cover in order to build buzz for the book. It makes a great marketing tool and once you’ve purchased it, it’s yours to use however you like. Now, in my time of due diligence, I came across a wide spectrum of services. Everything from $30 to $900 and up! And, like all things of quality, you get what you pay for. Take a look at what $30 will get you and you’ll understand why it only costs $30! However, having seen some of the examples on the high end, I’m pretty sure you don’t need to buy the Ferrari. Do your homework and find an artist and a price point you can live with.
   


4. Epublication sites like Smashwords.com will upload your book for free to multiple platforms (Amazon, B&N, Apple, etc). However, there’s quite a bit of formatting involved prior to upload, especially if you want to be included on the premium vendors list (this also refers back to #3…cover is required for sales on Kindle et al). Now, you can either go through the formatting guide and probably spend a lot of time cursing at the cruel makers of Word, or pay someone to do this thankless task for you.
   


5. Blog! If you don’t have any sort of web presence, what are you waiting for? How can you expect to generate buzz for an ebook if you don’t have the beginnings of a platform. Blogs cost nothing and are fairly simple to navigate. I use blogger.com, but this is only one of many blogging sites (eg, wordpress, livejournal, weebly, xanga, and yahoo just to name the first few that popped up on Google). Blogging gives you a voice outside of your novel. It allows you to build an audience of like-minded folks. And, it gives you a fairly inexpensive stage to show off your writing prowess.
   

As far as my progress goes, I’ve lined up readers (a few of which are also editors…I know…that’s cheating), contacted a cover artist, and established this shiny new blog. I’ll have to take a crack at #4 before deciding whether I want to pay someone to do it.

Thanks for reading and I hope you’ll join me again as I detail my path toward epublication.

Hello There

If you've stumbled upon this somewhat bleak landscape unexpectedly, you won't find much at the moment. However, while you're here, please take a look at my excerpt page above. You'll find the opening chapter to my suspense/thriller. Multiples of Six is due out in ebook format Summer 2011. Word of caution, this is somewhat spicier stuff than that posted by my good "friend," S.A. Mulraney.