Authors, Entertainers, and Their Politics

I'd like to think that most authors are fairly open-minded people. I guess I like to think that way because
that's how I consider myself. I'm a rational thinker who doesn't like to go to extremes. The world isn't black and white, so what good does it do to think in those terms? So, when I saw a recent headline detailing ridiculous and borderline insane ideas being spewed by an author who, up until now, I had respected, I decided to investigate further. Needless to say, I'm utterly disappointed in what I found.

Dammit, I really wanted to see the movie too! >:(

Apparently, Orson Scott Card, the author of one of my favorite series (Ender's Game), has been drinking the Kool-Aid. It's disappointing on many levels. The first being that, in order to reach such conclusions, you have to be pretty damn paranoid. The second being that I really wanted to see the upcoming Ender's Game movie. Now, you won't see me in that theatre for dust. Sure, it does nothing to his bottom line, but it's the principle of the matter. This isn't just eye-roll worthy party bashing; it's downright insulting and over the edge bat-shit crazy.

Mr. Card, you've done some phenomenal writing in the past. And, yes, you have every right to express your opinions, as many other entertainers have done before you. But, I feel like you've crossed a line here. Like, the Ted Nugent line. And, once you cross a line like that, there's no taking back what put you over. I'm sorry, but you've lost a fan.

Now, while I am in total disagreement with what Orson Scott Card has to say about the Obama government, that isn't to say I'm particularly pleased with where this country is headed. However, my point here is that I would never jeopardize the opinions of my readers (both of them) by interjecting political rhetoric when that isn't my place of authority. That's not why I'm here! You're an author, Mr. Card! You want to rant about how awful things are? Impress me and write an allegorical tale that mirrors modern day. That's what you do! Use your talent, make your point with subtlety, and keep your mouth shut. I get your point, and still buy your books. We all win! I expect actors to act, writers to write, and athletes to... ummm... athlete. If I want to hear bullshit about politics, I'll turn on C-SPAN. If I want to hear crazy talk about politics, I'll turn on Fox News.

What's your opinion on this? Do you think it's important for entertainers, be they authors, singers, actors, or sports stars, to express their political views? And, if so, does it change how you view their value as an entertainer?

The Great eBook Pricing Dilemma

I got $3 over here, do I hear $4?

Two years, when I started this great self-publishing escapade, I did my fair share of research regarding ebook pricing. When all was said and done, I settled on $2.99 for the price of my full-length novel. I thought it was the standard going rate and as an unknown, I didn't expect anyone to want to pay more than that. I rated my writing at $3. $3 for a full-length novel. $3 for something that, had I been traditionally published, would command a price upwards of $9.99.

At the time, it made sense. $2.99 was sort of the standard indie number. It seemed that the majority of titles from colleagues were being set at the same price point. I dabbled with free back when Select had the most benefit (early 2012) and even dipped for a while into the $0.99 waters, without much luck. Since then, I honestly hadn't given much thought to pricing my book. Now, with the coming release of my book's sequel, the argument had crept back into my mind:
Am I short-changing myself at $2.99? In short, I felt the answer was "Yes."

So, that's why I'm changing my pricing regimen. I'm taking that leap of faith and asking... for a whole dollar more. I know, it's risky. $4 seems like so much more than $3, but it really isn't. I figure if erotica writers can get away with selling 15 pages "stories" for $2.99, then I can sell a 70,000-word novel for $3.99 and not feel too guilty.

I think the self-published market is experiencing dynamic change. People are recognizing the fact that quality work is coming from independent authors. I think more and more of those authors are taking chances with their pricing schemes and finding success. I'm feeling more confident about my pricing decision. It allows me more flexibility in terms of discounting and better return in regard to royalty rates. Some folks have it broken down to exactly how much they'll charge for a number of words. <10,000 = $0.99; 10,000-40,000 = $1.99; >40,000-<70,000 = $2.99, etc. I'm not producing at a rate where I need to worry about that, but I understand the scheme.

What do you think? Do you have a scheme, or are you still winging the whole pricing thing?

Why You Should Definitely Create a Paperback for Your eBook

I've observed, recently, that some authors don't bother creating paperback versions of their books. This surprised me, especially given that they were publishing in standard genres and not something that might merit such discretion (ie, erotica). Apparently, they felt that there wasn't enough potential for sales from that format to warrant the time needed to create the paperback file. While I’ll admit that some investment of time (and probably a little bit of $) is necessary, I’m still a bit boggled at the idea of not making the effort. I mean, if you were selling T-shirts, you wouldn't produce only one size. So, why would you not take advantage of a potential revenue stream by producing your book in only one format?

Because, gosh darn it, I'm worth it! ;)

My first novel (Multiples of Six) is now available in 3 different formats, thanks to recent work with ACX. And, while the audiobook was a bit of a bonus effort, I never had a doubt about creating the paperback version. In a world where ebooks are beginning to dominate, there is still a significant traditional readership market to be had. It might just be a matter of going out and getting them the old fashioned way, but that’s part of the fun!

I've probably given away as many paperbacks as I've sold. I’m hoping that changes this fall, but I won’t hold my breath. It’s not a big deal. To me, the paperback is a marketing tool for the independent author. It’s a means with which to put something tangible in readers’ hands. Some people need that. Some people need to see that stack of paper and the accompanying look in your eye that says “I've crafted something that I think you’ll like.” Only then are they willing to give it a shot.

There’s something also very personal about having a paperback copy of your book created. Sure, it sniffs a bit of the old vanity presses, but today's self-publishing is a completely different animal. You're an entrepreneur now. You worked hard to get where you are. And, even if you can count on two hands the number of paperbacks you've sold in two years (like I can), it’s a physical memento of what you've accomplished. It’s your trophy. That’s how I treat it, at least. I don’t expect anyone else to give me one, so I made one for myself.

Personally, I use CreateSpace for my paperbacks. While there is some monetary outlay at the beginning (cover creation, ISBN), additional cost is entirely up to the author. You can purchase copies at a significant discount and in any quantity you desire. My paperback is listed at $12.95 through Amazon and B&N and they regularly discount that at 10%. However, I can purchase for <7$, which allows me to discount the retail price and still make a little bit in the end. The quality is good, the shipping is usually timely, and their affiliation with Amazon makes it simple to link with the ebook.

If not publishing in multiple venues (eg, other than Amazon) is leaving money on the table, then publishing in a single format should be considered the same. In order to maximize your opportunity for income, you should leave no stone unturned. If you're on the fence about paperbacks, go for it. You'll be happy you did and you'll have a nice addition to your bookshelf.

I think the more formats, the better. What say you?

Finishing a First Draft

It's coming... really.

Let's just say, I've got a sketchy track record of completing first drafts. When I first wrote Multiples of Six, it took me 5 years, on and off, to complete the first draft. But, during that time, I also managed to crank out a 63,000-word YA fantasy in a matter of 6 months (not published). So, when it came time to put together the first draft of Multiples follow up, Divisible by Six, I was feeling pretty confident. So confident, that I made promises of 6-10 months. That was obviously a mistake. Two years later, I'm finally finished with the first draft. Yeah, I might've oversold it by 18 months or so. My bad.

So, what is it about the thrillers that bogs me down? Well, right off the bat, it's a much more complicated plot scheme. Multiples had 2 distinct plot lines. Divisible ramps it up a notch with 4. Four plot lines that have to intertwine and come to a resolution (of sorts) by the end of book 2. It was a first for me. Most of the other stories I've written have been fairly straightforward linear plots from the perspective of 1 or 2 characters, tops. Four was a pretty big jump.

But, the mere complication of the plot wasn't what slowed me the most. You see, and it shames me to admit it but, I'm a lazy writer. Not in the sense of form and function, but in the sense that I need someone to stand over me and crack a whip. I'm too easily distracted and even more so when the writing doesn't come easy. I overcame this recently by finding a group (which I detailed in a past blog) to act as my whip. It's just a group that meets to sit and write, but it was exactly what I needed. It gave me two islands of time during the week in which to focus solely on my writing and it accelerated my completion time immensely.

Writing a novel is as much about story creation as it is about putting one word after another until it's finished. You can have brilliant ideas pouring out every orifice in your body, but unless you take the time to crank out the words, all you have are ideas that might be good stories. I definitely envy my colleagues who can regularly crank out a novel every six months. Maybe I'll get there some day. For now, I'm just content with the good things I've got going on. I'm looking forward to getting Divisible finished up soon and the trilogy's finale, Power of Six, started.

Have you struggled to finish that first draft? Would love to hear about your experience.

A Return to Truly Social Networking

Isn't it redundant anyway?

Remember when the term "networking" had everything to do with being social, but nothing to do with online "social networks"? It wasn't that long ago (Friendster [Facebook's grandfather] started in 2002). Nowadays, though we appear to be "connected" to more people, for the most part, we are further away in terms of "connectedness." In my arsenal of connectivity, I have 2300 Twitter followers, 3600 Pinners following my boards, 317 Facebook fans, and 80+ blog followers. Now, assuming some overlap, there may be ~4k-5k folks I'm "connected" to. Out of that, there are perhaps two dozen I recognize immediately through various online networks (outside of friends and family, of course) and consider colleagues who converse and share thoughts. That's a pretty poor ratio, methinks, but probably not a rare one. We like connecting, but conversing and actually making a connection is a very different thing. Are you tired of it? Well, guess what? The old-fashioned method still works.

Who needs to network in person?! That's pretty much how I thought of it when I first self-published two years ago. At the time, I didn't think that actually rubbing elbows with fellow authors was anything more than self-congratulatory excess. It couldn't possibly produce the same results that being connected to thousands of followers could. And, until this year, I had done very little in terms of getting out and meetin my fellow authors.

Then, back in March, I stumbled across Meetup.com and found a local writers' group whose sole purpose was to get together and write. Plain and simple. It might sound strange, but it's exactly what I needed. A place to go and be surrounded by others quietly tapping away on their keyboards. I've met some wonderful folks and, in the process, was directed to another group of local authors.

The New Jersey Author Network is a group of traditionally- and self-published authors from around The Garden State. It's goal is to connect local authors with local reading groups and libraries. By doing so, it provide authors with opportunities to sit on discussion panels as well as potentially present on topics related to writing and publishing. It also seeks out book stores where authors may be able to have signing events. Membership is free and while there are members who are more active at pursuing opportunities, all members are encouraged to go out and create the kinds of events they want to attend.

Since joining a few months ago, I've attended one signing event, have another set for August, and will be conducting my first industry topic solo presentation in September. Outside of the group, I've also scheduled another two signing events for September and October. I've also agreed, tentatively, to be on an independent publishing panel in the Spring of 2014 (check out my schedule of upcoming events here). While most of these events are open to outsiders, the group has certainly made these opportunities more easily accessible. It has also inspired me to seek out potential opportunities at my local library.

So, get out there and rub a few elbows. Trust me, it won't take anything away from your "lone-wolf" author persona. As independent authors, we need to be open to as many networking opportunities as possible. Besides, you might meet some great people and, equally important, you might find some new channels through which you can market your writing.

Have your own story about traditional networking success? Please share!

Busted! - Plagiarism in Publishing

Sigh. Two steps forward one step back. Independent publishing has come a long way, in case you didn't come to light that a certain successful debut novel by a certain independent author was merely a plagiarism of existing content from two previously published books.

know. It's going mainstream. It's getting recognition where it used to get ridicule. And then something happens and you smack your forehead. "But we were doing so well!" Recently, it's

Plagiarism isn't a new problem in the publishing business. Where there is written language, there will always be plagiarism of one form or another. However, in today's day and age of copy and paste and simplified electronic publishing platforms, the task is simpler and, I imagine, much more tempting to the potential perpetrator. Find some successful books, mesh similar plot points together, fill in some blanks, draft up a cover, upload to Kindle Direct Publishing and voilà! You have only to get people to read it. Here is where the potential for success begins to fade. You see, this country (and others) is filled with voracious readers. And those readers like to read the same genres. And, if they read something similar, it doesn't take them long to sniff out a rat.

Some folks are suggesting (some seriously, some not so) that this was a conspiracy to put down independent publishing. While I wouldn't put it past Big Publishing to resort to dirty tricks to get their way, I highly doubt this was staged to besmirch indie publishing. While there was definitely some thought put into the act (and a lot of money spent on marketing to the New Adult bloggers who praised the book just prior to its release), I think it was just someone who thought they could trick the system. Luckily, it's harder to trick the people than it is to trick the system. In this case, the people prevailed. It was caught in such a short timespan that no check was cut to the perp and funds will more than likely (I hope!) be redistributed to those who bought the book.

The whole thing is very disappointing to an indie like myself. I'm not perfect, but my mistakes are mine. I own them and live with them every day. Sure, I use a pseudonym, but it's not to hide behind. It's purely marketing and anyone who wants to know my true identity doesn't have to look very far. So, to those folks out there who think they can cheat their way to the top. Well, go for it. Sure, I'll mourn the black mark you temporarily put on the face of steadfast independents, but I'll laugh when your facade comes down and you're left scampering away naked into the darkness of failure.

For some heated (and inquisitive) discussion on the topic, check out the KBoards.com thread.

Thoughts? Feelings? Please share!

6 Things to Know Before Your Author Signing

This past weekend, I attended my second ever author signing event. Organized by the NJ Authors Network, this was an opportunity to set up a table at a public venue hosted by a local book store. Being as my book has been out for 2 years, you would think I'd have attended more events, but I pretty much fell off the public book event radar last year. I was too ashamed at having not finished the second book in my series (it's coming, I swear). That being said, I'm now booked for four more events this year and am hoping to schedule a few more.

It occurred to me that, even having just attended one prior event (2011 Collingswood Book Festival), I knew waaaay more about public signings than I had going into my first. And, that I especially had a bit to share with folks who had never done a signing event. So, here are some tips to prepare you for your first public signing.

1. Bring plenty of your books. This might sound obvious, but there's a point here. Even if you only have one book in print (like me!), you're going to need to take up real estate on a table (or even a booth for larger events). Even a six-foot table starts looking enormous when you only have one book. Bring 15 copies at least and make staggered piles. This is the "I had more, but already sold a few" trick. Keep some in reserve, though. You don't want to pile a hundred books on the table that you have to look around in order to greet someone.

2. Have something small to give away. Think bookmarks, flyers, business cards, or some other branded trinket. Heck, tape your business card to a piece of candy. Candy draws kids, but can also draw the ire of parents. Be creative with your giveaways. Try a theme if your book suggests one. Vampires? Give away fake teeth. Mobsters? Give away fake tattoos. Romance? Ummm...yeah... stick to candy.

Normally, I print my little signs in color, but the printer was down. :(

3. Consider getting some swag. I'm a huge proponent of Vistaprint. They have a lot of different options for marketing materials. It's not cheap, but here's the trick: wait for a Groupon (or Living Social) deal. Right now, you can get $70 of stuff for a $17 Groupon! You can get some serious swag for $70. As you can see in the photo, I have bags and mugs on the left side of the table. A dozen of both cost <$50 because of coupons. A bag works well, especially at a large show where folks may be carrying a few books with them. And, it's free advertising!

4. Bring a pen. Another obvious one, but there's a caveat here. Make sure it's the right kind of pen. Make sure you test it out. A Sharpie might be too heavy and run through your page. Practice with your pen and be confident about which page you're going to sign. Oh, and take it from me, if you've got a pseudonym, PRACTICE your signature a lot!

5. Have a hook. This is my least favorite part of the public book signing. The circus barker call. The "hey, come see what I have over here," only... a little less creepy. I'm passive aggressive. This can be surprising to some folks who know me, if only for the fact that I can be downright gregarious at times. Let me tell you something, the two are not the same. I hate confrontation and I'm very empathetic. I don't want someone shouting at me to buy their book, so why would I want to be that guy? Instead, I tend to engage only those who engage me first. They have to at least look my way and/or glance at my book. "Suspense, thriller. First book in a trilogy. A little bit of James Patterson with a dash of Dean Koontz." If they linger longer, I add a bit about the story. "Young man is accosted on his back porch by an identical twin he never knew he had." That's where I leave it. If they inquire further, I know they're interested. Otherwise, I give them the kind of space I would want.

6. Prepare to be disappointed. Be realistic. Let's face it, no matter how well prepared you are, things might not go the way you hoped. Maybe the venue is slow. Maybe the clientele isn't your typical readership. Maybe you get a bad traffic location. Maybe you didn't find the right hook. Maybe the guy next to you was so aggressive, he was scaring everyone away. Stranger things have happened. As a self-pubbed writer, you also have to understand that some folks don't want to buy a book from someone they've never heard of, even if your idea is the greatest ever. I sold three books at my first signing. I'll admit, being at a large book festival, that number was a bit disappointing. But, I took what I knew from that experience and applied it to my second event. I had the same number of sales with much less traffic and a much smaller venue. I'd tempered my expectations and walked away pretty satisfied.

The point of doing a signing isn't about making money. If you go into it with that as the primary goal, you'll more than likely come away with a bitter taste in your mouth. It's an opportunity to get your name and the title(s) of your book(s) out there, and to talk books with fellow readers and writers. Book signings are as much about networking and socializing as they are about selling books.

If you live in NJ or the tri-state area, be sure to visit my Facebook event page and check out some of the places I'll be this summer and fall.

Multiples of Six Audiobook Giveaway!

Enter to Win!

Free Audiobook!

I'm giving away two copies of the recently release audiobook version of my suspense thriller, Multiples of Six! Narrated by the very talented Eddie Frierson, he adds a whole new life to the story. These free copies will be available through Audible.com. While no purchase is necessary, you will be required to create an Audible.com account to receive the free copy. I hope you'll check out the giveaway page over on Facebook. Thanks!

Achieving Writing Goals the SMART Way

We all have goals as writers. Some folks want to write more. Some want to get published. Some want to write better. Some want to finish their project. Others want to start. So many goals, so little time. So, what do we need to do to achieve these goals? Well, the details are different for everyone, but if we apply a standard formula, the steps are pretty much the same. Using the SMART method (Specific, Measurable, Attainable, Relevant, and Time-bound), anyone can create a path to achieving their goal.

So, let's take a look at an example.

SPECIFIC This is where you lay out your goal. It's important that your goal is as specific as possible so that it can answer to scrutiny. What do you want to accomplish? Why? As we're talking about writing, let's have a goal that most writer's have: "I want to increase my per day word count so that I can finish novels quicker and produce more content over the course of the year." Nothing vague there. Let's move on.

MEASURABLE It seems obvious, but this is where you define how you will measure the success criteria for achieving the goal. In this example, it's a matter of being able to point to a higher word total per day and, therefore, more finished projects and content (eg, I write 500 words a day now and publish a novel every year. I want to write 1000 words a day and publish 2 novels a year).

ATTAINABLE Is this a realistic goal? Is it achievable? Have I set the bar to high? And, if it isn't achievable now, what tools or resources do I need in order to achieve this goal? You may not even know the answer to this right away. Do some research. Find out how others have gotten over this hurdle. In our example of "writing more," I'm sure there are many answers out there. However, you need one that works for you. There may be several ideas that you can use at once (eg, carry a notepad wherever you go, write before you go to work, write on your lunch break, set your alarm a half hour early in the morning and write then).

RELEVANT How much does this matter to you? Guess what? If you don't care, you'll probably never achieve the goal you set. It doesn't matter what it is. You don't just accidentally accomplish anything, right? Well, at least for me it doesn't work that way. You have to want to get there. And, it has to make sense for you to get there as well. You may be at a point in your life where the additional stress of another goal, or a particular goal, isn't worth the hassle. But, you must also consider that by achieving the goal, you may relieve other stressors in your life (eg, writing 2 novels a year may increase my cash flow and pay a couple of bills).

TIME-BOUND When? When do we start? Now. How soon before I start evaluating my progress? Two weeks? A month? If you don't set a time boundary, you're setting yourself up for failure. We're creatures of habit and if your goal involves a new one, you've got to put it into motion right away. Even if your goal isn't habit related, you should still have a due date at which point you need to assess your progress toward your goal. Have you met it? And, if not, what went wrong? What can you do to get back on track? Do you need to adjust your goal, or the process that you're using to achieve it?

I hope this provides some guidance for setting and achieving goals. The SMART criteria were first described in the November 1981 issue of Management Review by George T. Doran as a method for writing goals and objectives for management. I think it's a good tool for just about any goal-setting objective.

What do you think?

Can You Hear That? My Book Is an Audiobook!

As I mentioned several weeks ago, my debut novel, Multiples of Six, was in production to become an audiobook. Narrated by veteran movie voiceover actor Eddie Frierson (IMDB, Matty.org), I could not be happier with the end results. It is now available through Audible.com, Amazon, and iTunes (clicking this last link will open iTunes).

From the author's perspective, the process is relatively easy. You just have to go through the grueling torture of listening to your own words spoken back to you. I mean that in the most loving way, of course. But, I found it exceptionally difficult to hear my own writing. Not that it was badly written or poorly spoken (did I mention how awesome my narrator is?), it's just mine... and I've only ever heard those words in my head as I wrote them and as I read them. It's definitely a leap of faith on many levels, but Eddie was able to produce a gem. I really love what he did with the characters.

If you're an author and you've been wondering about audiobooks, head over to ACX.com (an Amazon company) and check it out. With luck, you'll find someone to team up with to produce your own book.

Have experience with audiobook production and sales? Please share your story!